A logo I designed for a Digital Manufacturing Enterprise called "Digital Factory". The company wanted the overall logo to have a shape of cloud to symbolize their cloud-based system. They also wanted the cloud to have gears to represent the functionality of the system. So I came up with three gears overlapping each other give the illusion of a cloud. Also, each gear is slightly rotated to make it seem like the gears are functioning together. I also used their company colors (red and greys) as a progression of their system (red = start, lightest grey = finish). The overall look of this logo is simplistic and complex at the same time.